Harnessing the Power of Media Relations and Social Media and Public Outreach

Other literature type OPEN
Farmer, Andrea; Pinkerton, Jim; Pipkin, Erin; Riggs, Nathan; (2013)
  • Publisher: Purdue University
  • Subject: Civil and Environmental Engineering

This presentation discusses strategies for launching a simple, yet effective, campaign through media relations and social media for public outreach. Key points regarding protocol and time management will be covered.
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