Harnessing the Power of Media Relations and Social Media and Public OutreachOther literature type OPEN
Farmer, Andrea; Pinkerton, Jim; Pipkin, Erin; Riggs, Nathan; (2013)
- Publisher: Purdue University
Subject: Civil and Environmental Engineering
This presentation discusses strategies for launching a simple, yet effective, campaign through media relations and social media for public outreach. Key points regarding protocol and time management will be covered.