publication . Other literature type . Article . 2015

Consumer inferences of corporate social responsibility (CSR) claims on packaged foods

Wei, Wei; Kim, Gaeul; Miao, Li; Behnke, Carl; Almanza, Barbara;
Open Access
  • Published: 01 Apr 2015
  • Publisher: Purdue University
  • Country: United States
Abstract
With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type o...
Subjects
free text keywords: Communication, Management Sciences and Quantitative Methods, Marketing, Nutrition, Public Health, Perception, media_common.quotation_subject, media_common, Corporate social responsibility, Strategic management, Welfare, Food industry, business.industry, business, Willingness to pay, Economics, Food company, Content analysis
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