Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods

Other literature type OPEN
Kim, Gaeul;
(2015)
  • Publisher: Purdue University
  • Subject: Communication | Management Sciences and Quantitative Methods | Marketing | Nutrition | Public Health

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR com... View more
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