Marketing the Academic Library with Online Social Network Advertising

Other literature type OPEN
CHan, Christopher;
  • Publisher: Purdue University
  • Subject: marketing | advertising | academic libraries | social networks | Facebook

Facebook is now a ubiquitous part of the lives of many university students across the world. The libraries that serve them now have an opportunity to leverage this online social network to promote their services and resources. However, the effectiveness of a library’s e... View more
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