Explaining the Impfact of Cloud Assurance Seals on Customers’ Perceived Privacy

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Lang, Michael; Wiesche, Manuel; Krcmar, Helmut (2018)
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    • ddc: ddc:000 | ddc:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

Privacy concerns inhabit professional cloud adoption. Assurance seals resulting from a third-party cer-tification are frequently used from cloud service provider to provide privacy assurance for their cus-tomers. However, empirical findings on the effectiveness of assur... View more
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