Engaging energy saving through motivation-specific social comparison

Petkov, Petromil;Köbler, Felix;Foth, Marcus;Medland, Richard C.;Krcmar, Helmut;
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Comparison is widely used in research projects and commercial products whose goal is to motivate energy saving at home. This research builds on fundamental theories from social psychology in an attempt to shed light on how to motivate consumers to conserve energy by pro... View more
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