publication . Thesis . 2006

In search of loyalty: private label packaging solutions for the retail grocery industry

Bullen, Christine Angela Holly;
Open Access English
  • Published: 01 Jan 2006
  • Country: Canada
Abstract
The U.S. corrugated packaging industry is highly concentrated, competitive and mature, facing only modest growth in the United States. The objective of this paper is to understand the opportunity that private label grocery products present to the corrugated packaging industry and how Weyerhaeuser Company might increase demand of corrugated boxes. Industry analyses of both the U.S. retail and corrugated packaging industry are provided in conjunction with summaries of major firms in the respective industries. Private label programs are a point of differentiation in the retail industry with implications to national brand manufacturers and the corrugated packaging i...

I Weyerhaeuser Company ................................................................................. 2 Containerboard, Packaging and Recycling Division .......................................... 4 Packaging and Specialty Business ................................................................5..

Retail Experience Network (REN) ............................................................ 6 Products and Services ............................................................................. 8 C.us.tom.ers................................................................................................ 9 Sustainability.................................................................................................. 10 Retail Grocers and Corrugated Packaging..................................................... 85 Recommendations......................................................................................... 87 Leverage Capabilities to Service Retail Grocers..................................... 87 Provider of Corrugated Packaging to Suppliers of Retailers................... 90 Supplier of Choice for Wal-Mart's Package Right Sizing ........................ 90 Figure 1.1: Four V's Analysis .Retail Experience Network ...............................7 Figure 2.1: Retail Grocery Industry Analysis ...................................................13 Figure 3.1: 2005 U.S . Corrugated Box Market Share (%) ...............................44 Figure 3.2.

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