An analysis of market development strategy of a point-of-sale solutions provider's market research database

Doctoral thesis English OPEN
Medina, Ahmed;
(2007)

This paper is a strategic analysis of Vivonet Inc. and its restaurant performance-benchmarking tool ZATA. Vivonet is a Point of Sales (POS) systems provider for the hospitality and the retail industry. Its ZATA product captures POS and other related information from r... View more
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