WHERE IS THE VALUE IN GREENING YOUR BRAND? AN ANALYSIS OF THE CANADIAN HOTEL INDUSTRY

Doctoral thesis English OPEN
Bedlington, Emma;
(2009)
  • Subject:
    acm: ComputingMilieux_MISCELLANEOUS

This paper assesses the potential for a green hotel brand in the Canadian market, given the current industry trend towards environmentally friendly operations. To begin, an industry analysis of the competitive landscape is performed with a focus on the luxury hotel segm... View more
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