publication . Thesis . 2017

Affective color palettes in visualization

Patra, Abhisekh;
Open Access
  • Published: 05 Jun 2017
  • Country: Canada
Abstract
The communication of affect, a feeling or emotion, has a central role in creating engaging visual experiences. Prior work on the psychology of color has focused on its effect on emotions, color preferences and reactions to color. Studies have attempted to solve problems related to improving aesthetics and emotions of images by improving color themes and templates. However, we have little understanding of how designers manipulate color properties for effective visual communication in information visualization. Designers manipulate color to communicate affect in visual representations, but the knowledge of how to effectively use color is largely rooted in the prof...
Subjects
ACM Computing Classification System: ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION
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