publication . Thesis . 2006

Strategic analysis of ABC Systems and its potential future product

Lam, Nancy M.;
Open Access English
  • Published: 01 Jan 2006
  • Country: Canada
Abstract
ABC Systems Limited is a provider of data communication software. Its main product line is protocol conversion software. ABC has developed several other products including some hardware products, but the main success remains the protocol conversion software developed over 10 years ago. The company is having difficulties discovering and developing a profitable and achievable new product and target market. The need for the protocol conversion software is diminishing as the standard of TCP/IP is adopted in the data communication networking industry. Without a new star product, the future of the company is at stake. This paper proposes a niche market product that us...
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