publication . Thesis . 2016

Re-examining Herbert Schiller’s cultural imperialism thesis with cases of chinese and korean cultural industries and China’s quest for soft power: A comparative study of chinese film and online gaming industries’ going-out efforts

Zhang, Yuji;
Open Access
  • Published: 14 Jan 2016
  • Country: Canada
First essay: In the climate of a new orthodoxy foregrounding de-centralization and cultural diversification in globalization since the 1990s, Herbert Schiller's theory of cultural imperialism has been largely discredited in communication studies. Schiller's cultural account of U.S. imperialism is considered unsatisfactory for explaining emerging markets and rapid developments in global cultural industries. Both the Korean wave and the rise of China’s soft power seem to support this proposition. This article goes back to Schiller's thesis with the challenge represented in the successes of China and Korea. To be sure, real-world developments and current global pow...
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