publication . Thesis . 2007

Perks of controlled circ: a case study of the distribution practices of Vancouver and Western Living magazines

Law, Melanie;
Open Access English
  • Published: 01 Jan 2007
  • Country: Canada
This report examines controlled-circulation magazines using Vancouver and Western Living magazines as successful examples. It provides an analysis of the workings of controlled circulation with reference to advertising, editorial, branding, and operations, and shows how magazines with this distribution method can be successful despite publishing professionals’ common assumption that controlled-circulation magazines are of lesser quality than paid-circulation magazines.
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