Advertising greenness in China: a critical discourse analysis of the corporate online advertising discourse

Doctoral thesis English OPEN
Liu, Shubo;
(2015)
  • Publisher: The University of Edinburgh
  • Subject: green advertising | critical discourse analysis | corporate websites | China

A growing number of companies, both multinationals and local firms, have begun to adopt the idea of sustainability development, and develop and market their green products/services with green advertising in developing countries. However, in the context of China... View more
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