Employer branding i offentlig sektor : En deskriptiv fallstudie av Örebro kommuns arbete med employer branding

Bachelor thesis Swedish OPEN
Boggby, Karin ; Engström, Sofia ; Villegard, Linda (2014)
  • Publisher: Örebro universitet, Handelshögskolan vid Örebro Universitet
  • Journal: Publikationer från Örebro universitet (issn: _____384)
  • Subject: Business Administration | Företagsekonomi

Employer branding in public sector A descriptive case study on Örebro kommuns work with employer branding Problem: Previous literature on employer branding is normative and highlights what the work with employer branding should contain in order to succeed. Previous lit... View more
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