Loyalty Card Promotional Activity in Budget Hotel

Bachelor thesis English OPEN
Teng, Fei;
(2010)
  • Publisher: Karlstads universitet, Institutionen för ekonomi
  • Subject: Swedish customer | Företagsekonomi | loyalty card | Business studies | budget hotel
    acm: InformationSystems_MODELSANDPRINCIPLES | GeneralLiterature_MISCELLANEOUS

Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. So, the purpose of the thesis is finding out the Swedish customers’ attitude a... View more
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