publication . Bachelor thesis . 2010

Loyalty Card Promotional Activity in Budget Hotel

Teng, Fei;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: Karlstads universitet, Institutionen för ekonomi
  • Country: Sweden
Abstract
Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. So, the purpose of the thesis is finding out the Swedish customers’ attitude and behavior towards budget hotel’s loyalty card; getting to know what factors influence Swedish customers’ response towards the loyalty card and budget hotels. In the thesis, the main research problem is “How do Swedish customers respond to the Budget hotel’s Loyalty Card promotional activity in Sweden?” Under the main research problem, four sub questions and four hypotheses are designed. Face-to-...
Subjects
ACM Computing Classification System: InformationSystems_MODELSANDPRINCIPLESGeneralLiterature_MISCELLANEOUS
free text keywords: loyalty card, budget hotel, Swedish customer, Business studies, Företagsekonomi
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