Can Sustainability be a Key Driver of Innovation and Competitive Advantage? : Case of IKEA

Bachelor thesis English OPEN
Aleali, Seyed Amir; Qasim, Muhammad;
(2011)
  • Publisher: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
  • Subject: sustainability | innovation | competitive advantage | IKEA

Corporate social responsibility (CSR) is a practice of companies on their way towards sustainability. It allows them to measure their impact on environment and society, and to create a balance between economic, social and environmental aspects. Becoming more and more su... View more
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