publication . Bachelor thesis . 2007

Can values drive value for sustainable business? : An analyzing and interpreting case study of Konsum Värmland Value-creation

Zetterberg, Madeleine;
Open Access English
  • Published: 01 Jan 2007
  • Publisher: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
  • Country: Sweden
Abstract
Abstract Historically, value was believed to be created and embedded in the manufacturing process, implying that companies were the creators of value. Conversely, the notion of value-creation changed during the last decades and has implemented the customer orientation and service centred view. Instead, researchers currently believe that companies only can offer value-propositions, which means that value is to be created by the customers. Services and goods are much about values and identity today, which people connect to therefore it is important that positive values are associated with the company. The purpose of this case study is to present if values can driv...
Subjects
free text keywords: Service Management, Values-based management, Business studies, Företagsekonomi
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