Hotels presence on the Internet : A comparing study of Karlstads chain owned hotels and privately owned hotels exposure on the Internet.

Bachelor thesis Swedish OPEN
Mattsson, Peter; Kocev, Nikola;
(2014)
  • Publisher: Karlstads universitet, Handelshögskolan
  • Subject: Internet presence | search optimization | hotell | varumärke | hotels | branding | internetnärvaro | sökoptimering
    acm: InformationSystems_GENERAL | ComputingMilieux_MISCELLANEOUS

In today’s society Internet is evolving the tourism industry and it’s the pioneers that use this marketing channel to further their brands that’s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private owne... View more
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