Fit in to stand out : An experience perspective on value creation

Doctoral thesis English OPEN
Högström, Claes;
(2014)
  • Publisher: Karlstad
  • Subject: use value | consumer experiences | value creation | strategic schemas | attractive quality

In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in ... View more
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