publication . Article . Doctoral thesis . 2013

What Does it Take to Get Your Attention?: The Influence of In-store and Out-of-store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

Poja Shams;
  • Published: 01 Jan 2013
  • Country: Sweden
Abstract
Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. The aim of this dissertation is to explore how the mind and the environment guides attention towards considered and chosen products in consumer decision making at the point-of-purchase. Consumers are equipped with several effort reduction strategies to simplify complex decision making. The selection of strategies can be...
Subjects
free text keywords: point-of-purchase marketing, influencing factors, out-of-store, in-store, shelf space, product packaging, package design, visual attention, visual search, eye-tracking, process-tracing, gaze cascade model, recognition heuristic, familiarity, decision-making, decision-making process, decision-making strategies, heuristic decision-making, preference formation, information processing, Business Administration, Företagsekonomi
Related Organizations
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publication . Article . Doctoral thesis . 2013

What Does it Take to Get Your Attention?: The Influence of In-store and Out-of-store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

Poja Shams;