A Study of Factors Affecting on Men’s Skin Care ProductsPurchasing, Particularly in Karlstad, Sweden

Bachelor thesis English OPEN
SURAKIATPINYO, JIRAPORN; MOUNGKHEM, CHANINTORN;
(2010)
  • Publisher: Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
  • Subject: metrosexual | men’s skin care product | self-esteem | masculinity | men’s beauty | Aesthetics | Estetik

This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, p... View more
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