Service Orientation in Manufacturing Firms : Understanding Challenges with Service Business Logic

Doctoral thesis English OPEN
Löfberg, Nina (2014)
  • Publisher: Karlstad
  • Subject: Service business logic | Value co-creation | Services in manufacturing firms | Service orientation

Globalisation and competition from low-cost countries has pushed manufacturing firms towards offering services to remain competitive. However, increasing the service orientation of a manufacturing firm to find new ways of value (co-)creation has presented several challe... View more
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