publication . Bachelor thesis . 2014

Intra-firm knowledge transfer-a qualitative case study of knowledge transfer and its implications in a soft service firm

Zheleva, Denitsa; Viklund, Alexandra;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Country: Norway
The following case study aims to explore the knowledge transfer and its implications in the context of a soft service firm. The complexity of knowledge itself and the knowledge transfer process in service firms brings new challenges. The phenomenon was investigated by the application of grounded theory. Interviews were conducted with employees at a company present in the Quick Service Restaurant segment. It resulted in several findings that were not reported by previous literature. Firstly, within the case company there was multiple formal networks that circulate separately, except for interconnections through the restaurant managers. Within the organization per...
free text keywords: Knowledge transfer, franchise network, grounded theory, formal and informal networks, location-intensive soft services, fast food
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