Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online

Bachelor thesis English OPEN
Sultan, Muhammad Umar; Uddin, Md. Nasir;
(2011)
  • Publisher: Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
  • Subject: Consumer Attitudes | Online shopping | Gotland | Business studies | Företagsekonomi

In the era of globalization electronic marketing is a great revolution.  Over the last decade maximum business organizations are running with technological change.  Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. ... View more
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