Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy

Bachelor thesis English OPEN
Dermanovic Hellman, Aleksandra;
(2011)
  • Publisher: Uppsala universitet, Institutionen för geovetenskaper
  • Subject: consumption patterns | corporate philanthropy | critical discourse analysis | IKEA´s marketing discourse | Stenmark´s principle of inter-generational justice | Sustainable Development

This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countrie... View more
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