publication . Bachelor thesis . 2013

If it doesn’t spread it’s dead  : En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke

Hoffman, Anna; Ahlinder, Sandra;
Open Access Swedish
  • Published: 01 Jan 2013
  • Publisher: Uppsala universitet, Institutionen för informatik och media
  • Country: Norway
Abstract
Abstract Title: If it doesn’t spread it’s dead - a qualitative study on how young entrepreneurs are positioning themselves in the marketplace and with the help of social media spreading their brand. (If it doesn’t spread it’s dead ­- en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av sociala medier sprider sitt varumärke).   Number of pages: 48   Author: Sandra Ahlinder, Anna Hoffman   Tutor: Peder Hård af Segerstad Course: Media and Communications Studies C   Period: Fall 2013 University: Division of Media and Communication, Department of Information   Purpose/Aim: The aim with this study is to investigate how companies u...
Subjects
free text keywords: Sociala medier, Entreprenör, Traditionell marknadsföring, Icke-traditionell marknadsföring, Word-of Mouth (WOM), Relationship Marketing (RM), Storytelling, Relationsmarknadsföring
Related Organizations

Arufam Fashion (2013) http://www.arufamfashion.com [2013-11-12] Bedazzled jewelry (2013) http://www.bedazzledjewelry.se [2013-11-15] Business challange (2013) http://www.businesschallenge.se/konceptet-11167151 [ 2013-10-18] Caroline Kummelstedt (2013) http://www.carolinekummelstedt.com [2013-11-05] Colliander, Dahlén (2011) Following the Fashionable Friend: The Power of Social Media Weighing Publicity Effectiveness Of Blogs versus Online Magazines, Journal of Advertising Research, Vol. 51, Nr. 1, s. 313-320. [2013-11-27]

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