publication . Bachelor thesis . 2016

Off Like a Rocket: A Media Discourse Analysis of Tesla Motor Corporation

McKay, Jordan;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: Uppsala universitet, Institutionen för geovetenskaper
  • Country: Norway
Abstract
Energy and transportation are topics of great importance to global sustainable development.  Tesla Motor Corporation is an electric vehicle company with the objective to “accelerate the world’s transition to sustainable energy” (Musk, 2016).  This thesis, a media discourse analysis, examines media texts concerning Tesla Motors to provide a better understanding of the company’s hitherto success in penetrating the automotive market.  Qualitative analyses of text were utilized to first define the discourse, then to describe how it has contributed to Tesla’s success.  A combination of word frequency analysis, textual analysis for positive modality, and analysis for ...
Subjects
free text keywords: sustainable development, electric vehicles, media discourse analysis, transportation, communication
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