MANAGEMENT CONSULTANCIES DISCURSIVE CONSTRUCTION OF WORK-LIFE BALANCE : A DISCOURSE ANALYSIS OF WEB PAGES

Bachelor thesis English OPEN
Bergqvist, Sofie; Vestin, Mikaela;
(2014)
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Subject: Institutional theory | work-life balance | discourse | management consultancies | communication | web pages | responsibilization | decoupling | hypocrisy | inconsistencies.

Academics, practitioners and media agree that the topic of work-life balance is on the agenda and valued by the new business generation. Although Sweden might be considered a working friendly country, the management consultancy industry is not recognized to be the same.... View more
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