publication . Article . 2015

Predodžbe Skandinavije u suvremenom hrvatskom i postjugoslovenskom medijskom i književnom diskursu

Molvarec, Lana;
Open Access Serbo-Croatian
  • Published: 01 Jan 2015
  • Publisher: Uppsala
  • Country: Sweden
Abstract
The aim of this paper is to examine primarily Croatian, but also Bosnian and Serbian media and literary discourse on representations of Scandinavia as a constructed sociocultural space. Analysis of media discourse was conducted by examining journalistic texts published on various web portals over the past few years. The majority of these representations are very positive, constructing Scandinavia as a social utopia. I argue that these representations are more narratives that “we tell ourselves about ourselves” (Geertz) than objective reflections of reality. I discuss the importance of popular culture and brands in reinforcing positive representations. Furthermor...
Subjects
free text keywords: Languages and Literature, Språk och litteratur
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