Intelligent Online Marketing : Predicting Conversion Rate Of New Keywords

Bachelor thesis English OPEN
Engström, Tommy;
(2013)
  • Publisher: Uppsala universitet, Institutionen för informationsteknologi

This thesis looks at the problem of predicting conversion rate of keywords in Google Adwords where little or no data for the keyword is available. Several methods are investigated and tested on data belonging to three different real world clients. The methods try to pre... View more
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