Men kör såhär, så slipper du göra bort dig : Hur svenskans du-reform återspeglas i reklamfilmer

Article Swedish OPEN
Fremer, Maria;
(2015)
  • Publisher: Helsingfors universitet
  • Subject: Swedish | address | advertising films | film commercials | Specific Languages | Studier av enskilda språk

Around 1970 Swedish address forms underwent a change from an intricate system of honorifics, titles and names, to a nearly universal use of the informal 2nd person singular du. The Swedish socalled “du-reform” was more forceful than the corresponding processes of inform... View more
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