Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

Bachelor thesis English OPEN
Samoylina, Ekaterina;
(2015)
  • Publisher: Uppsala universitet, Medier och kommunikation
  • Subject: Zlatan Ibrahimovic | personal sport branding | nation branding | nation brand of Sweden | personal brand online | cultural branding | digital age | social media

The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. The research focuses on representation of the per... View more
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