Radiotystnad resulterar i fullt kaos : En studie om Malaysia Airlines kriskommunikation

Bachelor thesis Swedish OPEN
Molander, Agnes; Nässlin Eidenert, Kim;
(2014)
  • Publisher: Uppsala universitet, Medier och kommunikation
  • Subject: Intensifier | organizational hypocrisy. | Kriskommunikation | SCCT | kommunikationsstrategi

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate ... View more
Share - Bookmark