publication . Bachelor thesis . 2014

Radiotystnad resulterar i fullt kaos : En studie om Malaysia Airlines kriskommunikation

Molander, Agnes; Nässlin Eidenert, Kim;
Open Access Swedish
  • Published: 01 Jan 2014
  • Publisher: Uppsala universitet, Medier och kommunikation
  • Country: Sweden
Abstract
The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization’s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword?   The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social med...
Subjects
free text keywords: Intensifier, organizational hypocrisy., Kriskommunikation, SCCT, kommunikationsstrategi
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