Consuming a Machinic Servicescape

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Hietanen, Joel ; Andéhn, Mikael ; Iddon, Thom ; Denny, Iain ; Ehnhage, Anna (2016)
  • Publisher: Stockholm University
  • Subject: Consumption marketing airport servicescape machinic | Business Administration | Företagsekonomi

Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such con- sumption contexts. We offer the airport servicescape as an illustrative example. 
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