publication . Article . 2016

Consuming a machinic servicescape

Hietanen, J.; Mikael Andéhn; Iddon, T.; Denny, I.; Ehnhage, A.;
Open Access
  • Published: 01 Jan 2016
  • Country: Sweden
Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such con- sumption contexts. We offer the airport servicescape as an illustrative example. 
free text keywords: Consumption marketing airport servicescape machinic, Business Administration, Företagsekonomi
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