Consuming a Machinic Servicescape
- Publisher: Stockholm University
Consumption marketing airport servicescape machinic | Business Administration | Företagsekonomi
Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such con- sumption contexts. We offer the airport servicescape as an illustrative example.