Online Shopping Behavior

Bachelor thesis English OPEN
Shahzad, Hashim; (2015)
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Subject: Online Shopping Behavior | perceived risk | trust & security | e-commerce | website design

Online shopping is a very much developed phenomena in Scandinavian countries. Different online factors impact online consumers’ behavior differently depending on the environment of different regions. Sweden is one of the developed and technologically advanced countries.... View more
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