publication . Part of book or chapter of book . Bachelor thesis . 2015

A Study of Factors Influencing Consumer Satisfaction on Online viz-a-viz Conventional Store Shopping

Rama Mohana Rao Katta; Chandra Sekhar Patro;
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  • Published: 01 Jan 2015
  • Publisher: IGI Global
  • Country: Norway
Abstract
Online shopping is a very much developed phenomena in Scandinavian countries. Different online factors impact online consumers’ behavior differently depending on the environment of different regions. Sweden is one of the developed and technologically advanced countries. To see the impact of different factors on consumers’ online shopping behavior, the purpose of this study is to analyse the factors that influence consumers’ online shopping behavior in Sweden’s context. One of the objectives of this research is to fill the gap of previous literature that did not much investigated the external online factors that influence consumers’ online shopping behavior in Sw...
Subjects
free text keywords: Online Shopping Behavior, perceived risk, trust & security, e-commerce, website design
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