Pricing methods and strategies in the cruise line industry : A case study on Carnival Corporation's premium and luxury brands

Bachelor thesis English OPEN
Bengtsson, Ruby;
(2014)
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen

This research paper investigates the factors affecting pricing strategies and models within the cruise line industry. The kind of pricing models that can contribute to the development of pricing strategies and processes within the industry is also being investigated. Th... View more
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