Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

Bachelor thesis English OPEN
Zhang, Qinjie; Zhou, Longyu;
(2012)
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Subject: culture | cultural adaptation | fast food industry | 7Ps | Chinese market

KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. This ... View more
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