Consumer behaviour in Apple's App Store

Bachelor thesis English OPEN
Ayalew, Romel;
(2011)
  • Publisher: Uppsala universitet, Institutionen för informatik och media
  • Subject: Apple's App Store | iTunes | iPad | iPhone | Consymer behaviour | Apps
    acm: GeneralLiterature_INTRODUCTORYANDSURVEY | ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATION
    mesheuropmc: mental disorders

Mobile applications stores such as Apple’s App Store and Google’s Android Market revolutionized the distribution of applications for mobile devices. However, with thousands of application submissions, limited testing resources and the lack of an effective filtering mech... View more
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