publication . Bachelor thesis . 2011

Consumer behaviour in Apple's App Store

Ayalew, Romel;
Open Access English
  • Published: 01 Jan 2011
  • Publisher: Uppsala universitet, Institutionen för informatik och media
  • Country: Sweden
Abstract
Mobile applications stores such as Apple’s App Store and Google’s Android Market revolutionized the distribution of applications for mobile devices. However, with thousands of application submissions, limited testing resources and the lack of an effective filtering mechanism, application stores suffer from information overload and a risk of releasing poor quality applications that could create confusion to consumers and may seriously affect the App store markets. Thus concern has been raised whether applications have been developed according to the need and interest of consumers. Therefore, the purpose of this study was mainly to identify and get insight into th...
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Subjects
Medical Subject Headings: mental disorders
ACM Computing Classification System: ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATIONGeneralLiterature_INTRODUCTORYANDSURVEY
free text keywords: Apps, Apple's App Store, Consymer behaviour, iPhone, iPad, iTunes
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Publikationer från Uppsala Universitet
Bachelor thesis . 2011
Provider: Publikationer från Uppsala Universitet

6.1      DISCUSSION  OF  FINDINGS  FROM  PRE-­‐TEST  QUESTIONNAIRES . ........................................................ 7 4   6.2  DISCUSSION  OF  FINDINGS  FROM  THE  TASK  ANALYSIS . ....................................................................... 7 5   6.2a  What  do  users  do  when  they  visit  the  App  Store? . ................................................................ 7 5   6.2b  What  obstacles  do  users  encounter  on  the  way  to  purchase  application  from  the   App  Store? . ....................................................................................................................................................... 7 8   6.2c  What  do  users  think  of  digital  magazine  subscription  on  the  App  Store? . ................ 7 9   6.2d  What  visual  elements  did  participants  remember  from  the  App  Store?  .................... 7 9   1-­‐5   st 6-­‐10   st 2-­‐6  gånger □ 7-­‐10  gånger □

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