publication . Bachelor thesis . 2010

Kunskapsöverföring inom franchisenätverk : En studie av utveckling och överföring av kunskap inom franchisenätverk

Vilhelmsson, Lars-Erik; Carlsson, Josef;
Open Access Swedish
  • Published: 01 Jan 2010
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Country: Sweden
Abstract
This case study has been conducted within the Swedish fitness chain World Class to explore the opportunities for knowledge development and transfers within franchise networks. We have interviewed the product manager at the World Class headquarter, the owner of a franchise club and a local product manager from the same facility. Our finding indicates that various forms of knowledge transfer occur within the World Class network, particularly in product development and sales. The transfer occurs within the framework set by World Class with regularly scheduled meetings. In addition informal networks provide other means of knowledge exchange between some units. For t...
Subjects
free text keywords: Franchise, knowledge, knowledge transfer, knowledge exchange, Business studies, Företagsekonomi
Related Organizations

4.3 Intervju med Lennart Andersson 2010-05-03 Intervjun genomfördes på World Class Sundbybergs träningsanläggning den 2010-05-03.

Reagans, R., B. McEvily. (2003). Network Structure and Knowledge Transfer: The Effects of Cohesion and Range. [OpenAIRE]

Administrative Science Quarterly, Vol. 48, No. 2 (Jun., 2003), pp. 240-267

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