Factors Influencing Organic Food Purchase of Young Chinese Consumers

Bachelor thesis English OPEN
Li, Xiufeng; Xin, Yazhi;
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Subject: Organic food | motivations | barriers | attitude | behavior

Organic food has drawn attention of more and more consumers. As a result, many researchers have attempted to explain the motivations and marketing issues relevant to the topic. The previous studies provide some conflicting results and could not produce a comprehensive u... View more
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