Buying Imported Products Online : A quantitative study about Chinese Online consumer behavior towards imported products

Bachelor thesis English OPEN
Chen, Qianqian; Wang, Yuren;
(2015)
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Subject: Consumer Behavior | Online Shopping | Imported Product | Theory of Planned Behavior | China

With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products co... View more
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