publication . Bachelor thesis . 2010

Swedish High-End Apparel Online

Hansson, Christoffer; Grabe, Thomas; Thomander, Karolina;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Country: Sweden
The study aims to through a qualitative case study describe how six Swedish high-end apparel companies attributed as part of “the Swedish fashion wonder” with online distribution have been affected by six chosen factors. The six factors presented are extracted from previous studies and consist of customer relationships, intermediary relationships, pricing, costs and revenue, competitors and impact on the brand. The results show that customer relationships is an important factor that most companies value and was also the factor they presented as determining when they made the decision to go online. Costs and revenue have an effect on the companies and was somethi...
free text keywords: e-commerce, multi channel distribution, apparel industry, online distribution, Business studies, Företagsekonomi
Related Organizations

Anderbygd, E. & Gardiner, N. 2007. Det Svenska Modeundret: En empirisk studie om svenska modeföretags internationaliseringsprocess. Södertörns Högskola. [OpenAIRE]

Bucklin, C.B. Thomas-Graham, P.A., and Webster, E.A. 1997. 36-43. Channel Conflict: when is it dangerous? McKinsey Q. 3.

Reve, T. & Stern, L.W. 1979. Interorganizational relations in marketing channels. Acad Manage Journal Vol. 4, No. 3, 405-416.

Rosenberg, L.J., Stern, L.W. 1971. Conflict Measurement in the Distribution Channel, Journal of Marketing Research. Vol. 8, No. 4 (Nov. 1971), pp. 437-442, American Marketing Association.

Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue