Competitive Advantage in the Service Industry : The Importance of Strategic Congruence, Integrated Control and Coherent Organisational Structure – A Longitudinal Case Study of an Insurance Company

Doctoral thesis English OPEN
Poth, Susanna; (2014)
  • Publisher: Uppsala
  • Subject: Strategy | Control | Competitive Advantage | Financial Service Industry | Insurance Industry

Competitive advantage has received considerable attention. Few studies have however chosen a holistic approach taking multiple aspects and organisational levels into consideration. This research has the goal of filling parts of this void. The aim is to deepen the unders... View more
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