publication . Doctoral thesis . 2014

Competitive Advantage in the Service Industry : The Importance of Strategic Congruence, Integrated Control and Coherent Organisational Structure – A Longitudinal Case Study of an Insurance Company

Poth, Susanna;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: Uppsala universitet, Företagsekonomiska institutionen
  • Country: Norway
Competitive advantage has received considerable attention. Few studies have however chosen a holistic approach taking multiple aspects and organisational levels into consideration. This research has the goal of filling parts of this void. The aim is to deepen the understanding of competitive advantage in the service industry by analysing how alignment of strategy, control and organisation structure on multiple organisational levels impacts competitive advantage of a service company over a long period of time. Based on the idea of multiple factors and the importance of connecting different levels with each other, including production level, a framework for the se...
free text keywords: Strategy, Control, Competitive Advantage, Financial Service Industry, Insurance Industry
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