publication . Bachelor thesis . 2015

Kärnan i lyckad kriskommunikation : En studie om extern transparens inom förebyggande kriskommunikation ur ett företagsperspektiv

Ehrning, Caroline; Kempe, Frida;
Open Access Swedish
  • Published: 01 Jan 2015
  • Publisher: Uppsala universitet, Institutionen för informatik och media
  • Country: Sweden
Abstract Title: The core of successful crisis communication? A study of external transparency in preventative crisis communication through a company perspective. Authors: Caroline Ehrning & Frida Kempe. Aim: This study examines how four companies proactively work with external transparency within preventing crisis communication. Research problem: There are gaps in the research of preventative crisis communication, not at the least in correlation with transparency. Method/material: We have conducted qualitative interviews with people who all hold leadership positions in the communications departments at four companies. Theoretical framework: In this study the...
free text keywords: crisis communication, pre-crisis phase, proactive crisis management, transparency, organizational communication, kriskommunikation, förebyggande, proaktiv, transparens, organisatorisk kommunikation
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