Importance-performance analysis based SWOT analysis

Article English OPEN
Phadermrod, Boonyarat; Crowder, Richard M.; Wills, Gary B.;
(2016)

SWOT analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not pri... View more
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