publication . Article . Other literature type . 2016

Big data reduction framework for value creation in sustainable enterprises

Muhammad Habib ur Rehman; Ying Wah Teh; Dr Victor Chang;
Open Access
  • Published: 01 Dec 2016 Journal: International Journal of Information Management, volume 36, pages 917-928 (issn: 0268-4012, Copyright policy)
  • Publisher: Elsevier BV
  • Country: United Kingdom
Value creation is a major sustainability factor for enterprises, in addition to profit maximization and revenue generation. Modern enterprises collect big data from various inbound and outbound data sources. The inbound data sources handle data generated from the results of business operations, such as manufacturing, supply chain management, marketing, and human resource management, among others. Outbound data sources handle customer-generated data which are acquired directly or indirectly from customers, market analysis, surveys, product reviews, and transactional histories. However, cloud service utilization costs increase because of big data analytics and val...
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