publication . Thesis . 2014

Information searching trends through digital media channels and the impact of key words on customer’s response

Vidmar, Emanuel;
Open Access
  • Published: 19 Sep 2014
  • Country: Slovenia
In the modern world digital media channels, especially ones accessible via browsers, have an extreme influence on consumer decision process. This diploma thesis analyses the trends of information searching as well as the influence of search marketing on search engine performance. Search engines are the basic tools for finding and collecting information, both of which are crucial in consumer decision processes. The thesis continues with an overview of a modern consumer’s information searching trends and its effect on making decisions. An emphasis is put on the effect of “marketing words” and brands in digital content titles. This was explored in detail with a res...
free text keywords: Computer and Information Science
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Thesis . 2014
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