publication . Doctoral thesis . 2013

Social media in food risk and benefit communication

Rutsaert, Pieter;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Ghent University. Faculty of Bioscience Engineering
  • Country: Belgium
The overall objective of this doctoral thesis was to contribute to a better understanding of the role social media can fulfil for the communication of food-related risks and benefits. Social media is the collective name for a number of online applications, including social networks, video- and picture-sharing websites, blogs, and microblogs, that allow users to generate and share information online. As a consequence users now control how information is found and used instead of the producers. New levels of public engagement have emerged ranging from passive information acquisition through one’s social network to active deliberation with communicators. The resear...
free text keywords: Agriculture and Food Sciences
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