Taking Advertising Literacy to a Higher Level: An Exploratory Multilevel Analysis of Children's Advertising Literacy

Conference object English OPEN
De Pauw, Pieter; Cauberghe, Veroline; Hudders, Liselot;
  • Subject: Social Sciences | advertising literacy | children | peer | parent | teacher | exploratory | multilevel

As few studies focus on how children’s coping with advertising is affected by their environment, the present study uses multilevel analysis to explore the role of both primary (i.e. parents) and secondary socializing agents (i.e. classmates, teachers) in children’s adve... View more
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