Promoting sales of online games through customer engagement.

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Cheung, C. M. K. ; Shen, A. X. L. ; Lee, Z. W. Y. ; Chan, T. K. H. (2015)

With keen competition in the online game industry, game developers and publishers are finding new ways to induce players’ to spend money on subscriptions and virtual items. As the online game itself pro- vides a highly engaging environment, this study examines online sa... View more
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